Gucci to becomes Alpine title partner in 2027

Gucci replaces current title partner BWT, with the deal seeing Alpine compete in the luxury fashion house’s colors from next season. The partnership results in the launch of the Gucci Racing brand, as it looks to reach new audiences through F1.

Posted on May 27, 2026 by ApexF1

Cody Rhodes in

Gucci replaces current title partner BWT, with the deal seeing Alpine compete in the luxury fashion house’s colors from next season. The partnership results in the launch of the Gucci Racing brand, as it looks to reach new audiences through F1.

by ApexF1

ApexF1 is a seasoned News Editor with over two decades of experience in journalism. Known for his editorial expertise and commitment to accuracy, ApexF1 leads teams to deliver high-quality news content.

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